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The Impact of Sustainability in Perfumery– Eco-Friendly Fragrance TrendsThe Fragrance Industry's Green Evolution By Zaga Čolovic

In an era where environmental consciousness is at the forefront of consumer choices, sustainability has become more than just a buzzword; it's a way of life. This commitment to a greener planet extends to every aspect of our lives, including the fragrances we wear. Perfumery, an industry known for its opulence and luxury, has not remained immune to this paradigm shift. Today, eco-friendly fragrance trends are making waves in the world of scents, reshaping the way we think about perfume production, ingredients, and packaging.

The traditional perfume industry, like many others, has often been associated with practices that harm the environment. From the excessive use of natural resources to the production of non-biodegradable packaging, the environmental footprint of fragrances has been significant. However, a growing awareness of these issues has spurred change within the industry.

One of the most noticeable shifts in perfumery is sourcing sustainable ingredients. Perfumers are increasingly turning to natural and organic ingredients that are responsibly harvested. This trend reduces the strain on ecosystems and supports local communities engaged in cultivation. For example, sustainable sandalwood has faced overharvesting issues and is now replaced by ethical and sustainable alternatives. Perfume houses are investing in reforestation programs to ensure the long-term viability of these precious ingredients.

Eco-conscious consumers demand transparency. They want to know where their products come from and how they are made. Perfumery brands are responding by adopting cleaner and more environmentally friendly production methods. These methods include reducing water usage, minimizing waste, and adopting cleaner energy sources.

To learn more about Zaga Colovic and her work, visit her website at

Read the full Article in the Perfume Special 2023 edition (10.3) E. available in the shop. 

Read the full Article in the Perfume Special 2023 edition (10.3) E. available in the shop.

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